Research
Research in creative works is fundamental to innovations in human expression. Our institutes and labs are led by thought leaders who imagine, create and grow knowledge where design, performance and technology intersect.
Institutes
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Institute for Applied Creativity
The Institute for Applied Creativity is a forum for collaboration among domains and disciplines intent on creating a radiant future. We champion combinations of experimental, rational, intuitive and analytical methods to realize tangible accomplishments. We address critical problems shared by communities throughout the world, beginning locally and translating solutions for global contexts.
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Virtual Production Institute
The Virtual Production Institute is the nation’s first institute of its kind. The institute will comprehensively integrate real-world scenarios and the latest in extended reality technology to advance problem-solving and support workforce development across industries.
Research Labs
Learning Interactive Visualization Experience Lab (LIVE Lab)
Faculty lead: Aaron Thibault
The Learning Interactive Visualization Experience Lab explores the incorporation of game technology and methodologies into the classroom experience and within educational research. The LIVE Lab collaborates with other departments, colleges, and universities to foster the research and development of educational experiences. Their research impacts education in K-12, higher education, corporations, governments, and NGO’s.
Soft Interaction Lab
Faculty lead: Jinsil Hwaryoung Seo
VIVID LAB: Visceral Intersensory Visualization and Information Design
Director: Ann McNamara
The thematic lab for Visceral Intersensory Visualization and Information Design (VIVID) develops new knowledge, resources, and community around the data visualization and information design areas of data science, encompassing research, education, and outreach. The lab’s goal is to exploit the potential of data visualization and information design. These fields, which aim to render complex data accessible, understandable, and consumable by the intended audience, are ripe for innovation and disruption. VIVID Lab is supported by the Texas A&M Institute for Data Science (TAMIDS).