Virtual Production Institute
Texas A&M University’s Virtual Production Institute is the nation’s first institute of its kind. The institute is comprehensively integrating real-world scenarios and the latest in extended reality technology to advance problem-solving and support workforce development across industries.
XR Beyond Entertainment
The institute’s reach can extend beyond media and entertainment, branching into workforce development and training.
IndustryWhat is Extended Reality?
- Augmented Reality (AR)
- Virtual Reality (VR)
- Display Technology
- Sensing Technology
- Artificial Intelligence
- Real-time 3D Graphics & Simulation
Visualizing Success
The Virtual Production Institute works with the College of Performance, Visualization and Fine Arts to position Texas A&M as a leader in research and educating the future workforce to use extended reality technology to solve challenges across industries.
Visit PVFA.TAMU.EDUInvesting in Our Students’ Futures
The institute is based on the Bryan-College Station campus with an extension at the new Texas A&M-Fort Worth campus. Institute faculty, staff and equipment were funded as a special item by the 88th Texas Legislature, with strong support from the state’s growing media and entertainment industry.
Recent News
Sony Leadership Tours Virtual Production Institute Stages On Main Campus And In Fort Worth
May 20, 2026 • 2 min. readThe guests toured the virtual production stages at the Langford Architecture Center, Building A, and at Texas A&M-Fort Worth, viewing student projects and other content while meeting the institute’s staff.
‘THAW’ Collaboration Brings Disciplines Together With Virtual Production Technology
March 5, 2026 • 4 min. readThe 12-minute production was created by faculty members in the Music, Dance and Visualization programs.
Voices That Innovate Speaker Series Highlights Virtual Production at Kimbell Art Museum In Fort Worth
Feb. 28, 2026 • 2 min. readTim McLaughlin, dean of the College of Performance, Visualization and Fine Arts and director of the Virtual Production Institute, moderated “The Business and Creative Impact of Virtual Production” on Feb. 24.