Virtual Production Institute
The 12-minute production was created by faculty members in the Music, Dance and Visualization programs.
Tim McLaughlin, dean of the College of Performance, Visualization and Fine Arts and director of the Virtual Production Institute, moderated "The Business and Creative Impact of Virtual Production" on Feb. 24.
Tim McLaughlin, dean of the College of Performance, Visualization and Fine Arts and director of the Virtual Production Institute, will moderate the panel.
The new stage features Sony LED panels in a curved wall — which measures 52 feet in linear length and is 13 feet high — surrounded by top-of-the-line Sony cameras and digital cinema robots that move the cameras around.
The commercial opens with a space scene filmed at the Virtual Production Institute's stage at Backlot Studios in Fort Worth.
The Summer Industry Course is in full swing for Visualization students. Over the course of 10 weeks, nine undergraduate and three graduate students will explore virtual production with industry partner Captiv Studios from Houston.
Innovation has been a consistent theme throughout Tim McLaughlin’s career, both in higher education and the visual effects industry.
Texas A&M University has been named one of Fast Company magazine’s Most Innovative Companies for 2025, joining business icons including Nvidia, YouTube and EA Sports.
The Virtual Production Institute at Texas A&M University was honored by the Advanced Imaging Society on Friday for advancement of virtual production education.
The inaugural class in virtual production in the College of Performance, Visualization and Fine Arts featured a classic fairy tale re-created in an immersive world.







