Virtual Production Institute
Texas A&M University’s Virtual Production Institute is the nation’s first institute of its kind. The institute will comprehensively integrate real-world scenarios and the latest in extended reality technology to advance problem-solving and support workforce development across industries.
XR Beyond Entertainment
The institute’s reach can extend beyond media and entertainment, branching into workforce development and training.
IndustryWhat is Extended Reality?
- Augmented Reality (AR)
- Virtual Reality (VR)
- Display Technology
- Sensing Technology
- Artificial Intelligence
- Real-time 3D Graphics & Simulation
Visualizing Success
The Virtual Production Institute will work with the College of Performance, Visualization and Fine Arts to position Texas A&M as a leader in research and educating the future workforce to use extended reality technology to solve challenges across industries.
Visit PVFA.TAMU.EDUInvesting in Our Students’ Futures
The institute will be based on the Bryan-College Station campus with an extension at the new Texas A&M-Fort Worth campus. Institute faculty, staff and equipment were funded as a special item by the 88th Texas Legislature at $25 million, with strong support from the state’s growing media and entertainment industry.
Recent News
Texas A&M-Fort Worth Speaker Series To Debut With Conversation On Virtual Production, Presented By PNC Bank
Feb. 16, 2026 • 2 min. readTim McLaughlin, dean of the College of Performance, Visualization and Fine Arts and director of the Virtual Production Institute, will moderate the panel.
Students Explore Immersive Worlds With New Virtual Production Institute Stage At Langford Architecture Center
Dec. 12, 2025 • 5 min. readThe new stage features Sony LED panels in a curved wall — which measures 52 feet in linear length and is 13 feet high — surrounded by top-of-the-line Sony cameras and digital cinema robots that move the cameras around.
Virtual Production Institute Featured In Texas A&M University Commercial
Sep. 23, 2025 • 4 min. readThe commercial opens with a space scene filmed at the Virtual Production Institute’s stage at Backlot Studios in Fort Worth.