{"id":21603,"date":"2024-08-06T07:46:35","date_gmt":"2024-08-06T12:46:35","guid":{"rendered":"https:\/\/pvfa.tamu.edu\/?p=21603"},"modified":"2024-08-06T07:46:39","modified_gmt":"2024-08-06T12:46:39","slug":"school-of-performance-visualization-and-fine-arts-to-partner-with-synapse-virtual-production-in-building-virtual-production-institute-stages","status":"publish","type":"post","link":"https:\/\/pvfa.tamu.edu\/news\/2024\/08\/06\/school-of-performance-visualization-and-fine-arts-to-partner-with-synapse-virtual-production-in-building-virtual-production-institute-stages\/","title":{"rendered":"School of Performance, Visualization and Fine Arts To Partner With Synapse Virtual Production In Building Virtual Production Institute Stages"},"content":{"rendered":"\n

The School of Performance, Visualization and Fine Arts<\/a> at Texas A&M University will partner with Synapse Virtual Production<\/a> to build four virtual production stages as part of its emerging Virtual Production Institute<\/a>.<\/p>\n\n\n\n

With funding support from the 88th Texas Legislature<\/a> for the Virtual Production Institute\u2019s faculty, staff and equipment, the institute will reach beyond entertainment and into workforce training and simulation<\/a> for first responders, health care, the military, manufacturing, product and architectural design, digital twin environments and live performances.<\/p>\n\n\n\n

As early as mid-fall, students will have access to virtual production teaching-prototype stages composed of large LED walls that display computer-generated imagery to create immersive worlds where subjects can see and react to what is happening around them. Real-time game engines will process photorealistic imagery and live-action scenes to create in-camera visual effects.<\/p>\n\n\n\n

Based on Texas A&M\u2019s main campus in Bryan-College Station with an extension at Texas A&M-Fort Worth<\/a>, the institute arrives as the state continues to increase its commitment to the film and media industry<\/a>. Several virtual production studios have opened around the state in recent years, and the worldwide virtual production market<\/a> was valued at $2.97 billion in 2023. <\/p>\n\n\n\n

Tim McLaughlin<\/a>, dean of the School of Performance, Visualization and Fine Arts, said Los Angeles-based Synapse is closely aligned with the goals for the Virtual Production Institute.<\/p>\n\n\n\n

\u201cSynapse is a very innovative and entrepreneurial team that is a collection of professionals who have a long history in the industry \u2014 cinematographers, producers, directors, designers, engineers and visual effects supervisors,\u201d he said. \u201cThey are at the heart of where virtual production is going in terms of its uses and technology. They\u2019re thinking about it the way we\u2019re thinking about it: Where is virtual production going next? Where is virtual production headed?\u201d<\/p>\n\n\n\n

The search process was extensive and in-depth, with considerable research to identify the best candidate, said David Parrish<\/a>, director of the School of Performance, Visualization and Fine Arts at Texas A&M-Fort Worth. Synapse\u2019s approach was the most detailed and the most comprehensive, he said, including strong designs and visualizations.<\/p>\n\n\n\n

Justin Diener<\/a>, Synapse chief executive officer, said the school\u2019s leadership team showed \u201cincredible foresight\u201d in recognizing the value of virtual production and in providing tools to students that will aid in their future success.<\/p>\n\n\n\n

\u201cWithin the first few hours of arriving at College Station and meeting with the leadership team, we became enamored with Texas A&M’s incredible history and culture,\u201d he said. \u201cLearning more from Tim and his colleagues about the vision of this program excited all of us tremendously. In the course of that experience, supporting their efforts became a company priority for us, whether or not we ended up winning the contract.\u201d<\/p>\n\n\n\n

Setting The Stage<\/h2>\n\n\n\n

Extended reality \u2014 including augmented and virtual reality, display technology, sensing technology, artificial intelligence, real-time 3D graphics and simulation \u2014 creates enhanced visual experiences. As an application of extended reality technologies, virtual production captures such visual effects in-camera in real time. This differs from green-screen technology, which requires computer-generated imagery to be completed in post-production.<\/p>\n\n\n\n

Synapse will provide expertise in designing, procuring, building and training for four virtual production stages in Bryan-College Station and in Fort Worth. Each stage will have a different design based upon specific use and the physical shape of the stage location.<\/p>\n\n\n\n

\u201cSynapse will, for each of our spaces, design that shape and form and then the technology that supports it, including the LED panels, the computing and workstations, lighting \u2014 all that is part of the configuration,\u201d McLaughlin said. \u201cThen they will procure it. Once the equipment is available, they will set it up, make sure it\u2019s running, train our faculty and staff on how it\u2019s all supposed to work. And they\u2019ll stay with us for a period of time, making sure it\u2019s all working right.\u201d<\/p>\n\n\n\n

Teaching-prototype stages will be located in the Langford Architecture Center, Building A, on main campus, with an LED wall approximately 38 feet wide and 10 feet tall; and in the Winfield Place building in Fort Worth, where the school is sharing space with gaming company ProbablyMonsters<\/a>, with an LED wall approximately 20 feet wide and 13 feet tall.<\/p>\n\n\n\n

Larger teaching-production stages will be in two locations. At Backlot Studio in Fort Worth, where the school is collaborating with Red Productions<\/a>, a curved LED wall 50 feet wide and 14 feet tall will be built. And in a to-be-determined location in Bryan-College Station, a U-shaped stage is being planned with an LED wall 56 feet wide and 20 feet tall.<\/p>\n\n\n\n

The two larger stages will also incorporate an LED ceiling and mobile walls that provide additional lighting and reflection capabilities.<\/p>\n\n\n\n

Teaching-prototype stages are expected to be up and running by mid-fall, and the teaching-production stages by mid-spring.<\/p>\n\n\n\n

Student And Industry Benefits<\/h2>\n\n\n\n

In tandem with the Virtual Production Institute, a new minor in virtual production<\/a> begins in the fall semester, with courses offered at both the main campus and at Texas A&M-Fort Worth.<\/p>\n\n\n\n

Additionally, graduate students in the Visualization program<\/a> are currently taking a 10-week summer course in virtual production, guided by experts at Stray Vista Studios<\/a> in Dripping Springs.<\/p>\n\n\n\n

Higher education is also a top priority for Synapse, and the company has previously worked with the Rochester Institute of Technology and the University of Southern California Institute for Creative Technologies. Aaron Gordon<\/a>, Synapse chief operating officer, said the relatively young virtual production space leads to a significant need for a properly trained talent pool.<\/p>\n\n\n\n

\u201cIt\u2019s a moment in time where a rising tide can lift all boats,\u201d he said. \u201cAs a company, we are dedicated to developing a strong virtual production talent pipeline and enhancing the reputation of virtual production across the range of industries it will continue to benefit \u2014 setting standards of excellence along the way that ensure the highest quality experiences across all industries it serves.”<\/p>\n\n\n\n

Diener said supporting the goals of the institute was \u201cthe North Star for us,\u201d and added that Synapse is eager to share knowledge and collaborate with the leadership in the School of Performance, Visualization and Fine Arts.<\/p>\n\n\n\n

\u201cGiven Texas A&M’s esteemed global reputation and dedication to innovation, we are truly excited to begin this exchange of expertise with their leadership, and to collaborate on new, diverse and significant approaches to harness this technology,\u201d he said.<\/p>\n\n\n\n

Though course instruction will dominate the four stages, the facilities will also be available to industry professionals, said Wayne Miller<\/a>, special adviser to the dean in the School of Performance, Visualization and Fine Arts. Those producers can then employ students and provide additional work and training opportunities.<\/p>\n\n\n\n

\u201cThat experience for students is priceless,\u201d he said. \u201cThe fact that we\u2019re not only going to be a learning and teaching facility, but also a facility that is producing content for the industry and the world of entertainment \u2014 it\u2019s a great opportunity for the students.\u201d<\/p>\n\n\n\n

‘Going All In’<\/h2>\n\n\n\n

McLaughlin compared the advantages of virtual production to his experiences in visual effects in the 1990s at Industrial Light & Magic. A digital effects wave had just begun, sparked by Steven Spielberg\u2019s influential hit \u201cJurassic Park.\u201d<\/p>\n\n\n\n

Visual effects artists who had previously used large-scale models and real environments now found themselves sitting at workstations in darkened offices, creating computer-graphic imagery, McLaughlin said. They worked alone, then presented the results to the larger group for notes and changes, then went right back to their workstations.<\/p>\n\n\n\n

Virtual production brings the creative team together, encourages on-site collaboration and communication and improves efficiency, he said.<\/p>\n\n\n\n

\u201cIn the virtual production stage environment, all those iterations happen with everybody there seeing the same technical problems and creative opportunities at the same time,\u201d McLaughlin said. \u201cYou can be more decisive and make decisions more quickly because it\u2019s all there with you \u2014 together. You\u2019re not having to do one part of the process in first-unit production and another part of the process in post-production and then trying to integrate those together. It\u2019s all happening at once, and that\u2019s the most exciting part of it.\u201d<\/p>\n\n\n\n

Gordon said Synapse \u201cfell in love in minute one\u201d upon hearing the plans for the Virtual Production Institute. The team recognized Texas A&M\u2019s strengths in science, engineering and research; the success of the Visualization program; and the university\u2019s new focus on the arts through the School of Performance, Visualization and Fine Arts. They jumped at the opportunity, he said.<\/p>\n\n\n\n

\u201cWhat virtual production represents is the convergence of a lot of art forms and technologies,\u201d he said. \u201cWe live in the age when technology and art aren\u2019t in separate categories \u2014 they\u2019re one in the same. This suite of technologies that makes up virtual production is such a fine example of that. We see this as a logical next step. Tim\u2019s grand vision of it just gets us that much more excited, because it\u2019s one of the first examples of someone who we feel like is exemplifying going all in on what is the inevitable.\u201d<\/p>\n\n\n\n

Synapse\u2019s expertise includes producing and servicing projects on its own virtual production stage including television, films, music videos and commercials. Miller said this experience is key to the collaboration.<\/p>\n\n\n\n

\u201cThey are right in the middle of the industry,\u201d he said. \u201cIt\u2019s so important to be working with an integrator that on a daily basis is involved in using the tool of virtual production. They\u2019re using it, they will see the changes in it and they are staying up to date with state-of-the-art equipment. It\u2019s a huge benefit to us to be working with a company like that.\u201d<\/p>\n\n\n\n

‘Ideal Timing’<\/h2>\n\n\n\n

Since the Virtual Production Institute was announced in February, Parrish has heard from industry partners and former colleagues in visual effects and animation \u201cwho are amazed, excited and interested in what we\u2019re doing at Texas A&M.\u201d<\/p>\n\n\n\n

\u201cMy anticipation is that this will be a groundbreaking achievement for Texas A&M and for the School of Performance, Visualization and Fine Arts,\u201d he said. \u201cThis collaborative effort across multiple performance-based industries is something that is not happening anywhere else. The way we\u2019re approaching it \u2014 with multiple scales to provide multiple levels of connectivity to industry; opportunities for students to learn and to provide job skills; but also to explore the capabilities of virtual production and this new form of vision for collaboration and performance \u2014 I think is unparalleled in education and in the industry.\u201d<\/p>\n\n\n\n

The institute is the culmination of a long journey for McLaughlin. In 2005, while working on a prototype for James Cameron\u2019s groundbreaking film \u201cAvatar,\u201d he became intrigued with the idea of integrating live action and real-time computing.<\/p>\n\n\n\n

In 2019, he started pondering the possibility of building a virtual production stage at Texas A&M to serve students, academic and research interests and the production community.<\/p>\n\n\n\n

Five years later, that idea is taking shape.<\/p>\n\n\n\n

\u201cFor this to finally take place, with the support of the Texas Legislature, I think is perfect,\u201d he said. \u201cThe industry is perfectly poised to take advantage of it. The way that technology has reached a point for real-time computing and graphics and simulation, along with the introduction of AI, it\u2019s ideal timing.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

Image courtesy of Synapse Virtual Production<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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