{"id":20080,"date":"2024-03-26T12:49:18","date_gmt":"2024-03-26T17:49:18","guid":{"rendered":"https:\/\/pvfa.tamu.edu\/?p=20080"},"modified":"2024-03-26T14:25:30","modified_gmt":"2024-03-26T19:25:30","slug":"max-nied-of-monstercat-label-shares-music-industry-guidance-with-performance-studies-students","status":"publish","type":"post","link":"https:\/\/pvfa.tamu.edu\/news\/2024\/03\/26\/max-nied-of-monstercat-label-shares-music-industry-guidance-with-performance-studies-students\/","title":{"rendered":"Max Nied Of Monstercat Label Shares Music Industry Guidance With Performance Studies Students"},"content":{"rendered":"\n
Performance Studies students learned about life in the music industry during a recent visit from Max Nied, head of events for Monstercat<\/a>, an independent electronic dance music label.<\/p>\n\n\n\n The Texas A&M School of Performance, Visualization and Fine Arts<\/a> sponsored Nied\u2019s Feb. 23 appearance with the Music and the Human Experience course taught by Andrea Imhoff-Edwards<\/a>, instructional professor. Monstercat presented a concert later that night at Grand Stafford Theater<\/a> in Downtown Bryan.<\/p>\n\n\n\n In 2023, Rayane Aboukinane, a senior Public Health student whose artist name is \u201cZayno Rayne<\/a>,\u201d was informed by Dr. Matthew Campbell<\/a>, assistant program director for Performance Studies<\/a>, that volunteers were needed at the South by Southwest<\/a> music festival in Austin. Rayne was able to network with Monstercat staff at the festival, and later worked with Dr. Kim Kattari<\/a>, Performance Studies undergraduate program director, to bring Nied to campus.<\/p>\n\n\n\n \u201cWe wanted to bring Max here so he could see firsthand how wonderful our institution is, and how we can start engaging in more innovative projects with electronic music,\u201d Rayne said. \u201cThere are a lot of students that can be connected to such endeavors.\u201d<\/p>\n\n\n\n Monstercat is based in Vancouver, Canada, with additional locations in Singapore and Los Angeles. The label is associated with the viral “Crab Rave<\/a>” video that was created with music by Monstercat artist Noisestorm<\/a>.<\/p>\n\n\n\n Nied is LA-based, and told students how he got his start while studying music at the University of California, Santa Cruz. He and a friend would rent a generator and speakers to play music.<\/p>\n\n\n\n \u201cWe didn\u2019t have a Greek system or sports, so we would drive out into the woods with our equipment and play music and have a party,\u201d Nied said. \u201cWe would do that for fun and those parties would grow. My friend and I realized we could rent out spaces, and at 21, we sold tickets and started to put on shows.\u201d<\/p>\n\n\n\n Nied volunteered and networked at local music shows and festivals, and shared with students the variety of careers in the industry, from performing to production. Following the class, Nied said if students are passionate about their interest in the industry, they \u201cjust have to do it.\u201d<\/p>\n\n\n\n \u201cGet out there and start creating,\u201d he told the students. \u201cDon\u2019t sit in your room and think that people are going to judge you for following your dream.” <\/p>\n\n\n\n